INTRODUCTION

What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. In simple terms, any form of marketing that exists online is called as Digital Marketing. Digital Marketing process broadly involves the following steps:

  • Research
  • Plan and Strategize
  • Implement
  • Measure and Audit
  • Optimize

OBJECTIVES
  • An improved conversion rate.
  • Greater Brand Awareness.
  • An increase in visits to your website.
  • A greater market share.
TRAINING
  • Complete Digital Marketing Training - Learn Digital Marketing from beginner to advanced level.
  • Customized Digital Marketing Training - Customized your syllabus as per your requirement.
  • Digital Marketing Project based Training - Choose any project and get training on that project based.
  • Digital Marketing Training - Get our experts assistance in your existing project.
SYLLABUS

Digital Marketing

Search Engine Optimization[SEO]

  • ON Page Optimization
    • On Page SEO
    • Understanding of Search Engine
    • How does Search Engine Work?
    • What is bot/spider
    • What is keyword and its different types
    • Important of keyword research
    • What is keyword Density
    • Google Sandbox
    • Understanding of Page rank
    • Title Tags
    • Description Tags
    • Keyword Tags
    • Image Optimization
    • SEO Friendly Content Writting
    • Generating/Uploading robot file
    • Generating/Uploading Google Search Console Code
    • Generating/Uploading Google Analytics code
    • Importance of Sitemap
    • Difference between html and xml sitemap
    • All Redirects:404/301/302
    • Alexa Report
    • Seo Tools
    • Competitor Analysis
  • OFF Page Optimization
    • Back link and its importance
    • Search Engine submissions
    • Directory submissions
    • Blog writind and submission
    • Article writting and submission
    • Social book-marketing
    • Free Classifieds
    • Press Release writting and submission
    • Forum Posting
    • RSS Feeds
  • Advanced SEO
    • How Algorithm works
    • Search Engine's Algorithm
    • Google Panda
    • Google Penguin
    • Google Humming Bird
    • Canonial Links
    • HT Access

Search Engine Marketing[SEM]

  • Ad-Words Account Setup
  • Important of Keywords
  • Types of Keywords
  • Keyword Strategy
  • Use of Display Planner
  • Use of Keyword Research Tool
  • Creating Campaigns
  • Creating Ad Groups
  • Ad writting techniques
  • Guidelines for Ads
  • Creating Search Ads
  • Creating Display Ad
  • Bidding and Bugget
  • PPC Campaign
  • CPC Bidding
  • CPM Bidding
  • Scheduling
  • Contextual Targeting
  • Adwords Interface Customization
  • Conversion Tracking
  • A/B Testing
  • Multi-User Access
  • Re-Marketing
  • Attributions
  • Adword Editor
  • Google My Client Center
  • Google Adwords API

Mobile Search Engine Marketing

  • Understanding different devices
  • Essential Factor to go mobile
  • Web Design for phones
  • Reposive web design
  • Dynamic Serving
  • Seperate URL's
  • Blocked Java Script
  • Blocked CSS file
  • Incorrect redirects
  • Faulty redirects
  • Unplayable contents
  • Specific 404 for mobile and its importance
  • Faulty cross-links
  • Fast mobile pages
  • Comon mistake in Mobile SEO
  • Google recommendation for phone sites

Social Media Marketing[SMM/SMO]

  • What is social media?
  • Why is social media important?
  • How can Social Media help grow business?
  • How is establish online identity
  • Audience engagement
  • When to use which Social Media platform
  • Importance of Facebook
  • How to use Facebook effectively
  • Develop Fan Page on Facebook
  • Facebook Insights
  • Facebook Reporting
  • How Twitter works
  • Importance of Twitter
  • How to use Twitter effectively
  • Creating Twitter account
  • Develop Fan Page on Twitter
  • How to Tweet
  • Re-Tweet
  • Hash-tags
  • Importance of LinkediI
  • How to use LinkediI effectively
  • How to build profile on LinkediI
  • How to built Connections
  • How to participate in on-line forums, discussion and its importance
  • Importance of Instagram
  • How to use Instagram effectively
  • Importance of YouTube
  • How to use YouTube effectively
  • How to create YouTube Channels
  • Facebook Campaign
  • LinkediI Campaign
  • Youtube Advertising
  • Video Bidding CPV
  • Importance of Google+ Effectively

Email Marketing

  • Importance of Email Marketing
  • Introduction to Email Marketing
  • Pros and Cons of Email Marketing
  • How to get Email subscribers
  • How to Escape junk folder
  • Choosing colors and fonts
  • HTML and text Emails
  • Drafting good Emails
  • Optimizing Email campaign
  • A/B Testing
  • Multivariate Test
  • Use of Mail Chimp
  • List segmentation
  • Dashboard
  • Reporting
  • Analyzing test result

Google Analytics

  • Analysis for small/medium and large scale business
  • Web Analytics
  • Google Analytics Navigation
  • Intelligence Events
  • Traffic Sources
  • Real-Time Reporting
  • Audience
  • Demographics
  • Interests
  • Conversion

Web Design

HTML/HTML5

  • HTML
    • HTML Doctypes/Heading
    • HTML Elements
    • HTML Attributes
    • HTML Formatting
    • HTML Fonts
    • HTML Tables
    • HTML Lists
    • HTML Forms
    • HTML Frames/IFrames
    • HTML Color
    • HTML Quick List
    • HTML Layout
    • HTML Entities
    • HTML URLs
    • HTML Media
    • HTML Audio
    • HTML Object
    • HTML Video
    • HTML Media Tags
  • HTML5
    • Canvas Elements
    • Media Elements
    • Form Elements
    • Semantic and Structural Element
    • HTML5 Semantic Element
    • Geolocation

CSS/CSS3

  • CSS Syntax
  • CSS Id& Class
  • CSS Styling
  • Styling Fonts
  • Styling Links
  • Styling Tables
  • CSS Box Model
  • CSS Border
  • CSS Margin/Padding
  • CSS Grouping/Nesting
  • CSS Dimension
  • CSS Align
  • CSS Navigation Bar
  • CSS Media Types

JavaScript/JQuery

  • JavaScript Introduction
  • JavaScript Basic
  • jQuery Introduction
  • jQuery Syntax
  • iQuery Selectors
  • jQuery Events
  • jQuery HTML
    • jQuery set
    • jQuery get
    • jQuery add
  • jQuery Ajax